Full
Attention for Your Brand

Do you have a plant-based product that deserves more visibility? Welcome to Pressday Plantbased – the industry event for plant-based food innovations. This is where your product meets the right people: journalists, content creators, and movers and shakers from the foodie scene.

Pressday Plantbased: PR You Can Feel

At the heart of our Pressdays: high-quality products, inspiring brand stories, and genuine exchange. Each event features a carefully curated selection of up to 12 brands showcasing their latest innovations. Invited journalists and influencers taste, ask questions – and report. No walk-in traffic like at trade fairs. No stress. Just a welcoming atmosphere, professional curiosity, and meaningful connections.

At the 2nd Pressday Plantbased in May 2025, 100 guests gathered at the stylish Foodlab in Hamburg’s harbour district. On the menu: live cookings, food tastings, and hands-on experiences – full of flavour, depth, and Instagrammability. “A feast for the senses,” says Katrin Kasper, founder of Pressday Plantbased. “We make PR tangible. Today, brands need in-real-life experiences.”

JOIN US

Your Benefits as an Exhibitor

Media Visibility

Accredited journalists and creators from food, lifestyle, and trade media are on site – and report both online and offline.

Direct Exchange with Journalists & Influencers

Engage in real conversations, answer targeted questions, and showcase your products and story first-hand.

Real-Time Content Creation

Your products get photographed, filmed, and tasted – live on site. The result: high-quality, authentic content straight from the source. For Instagram, TikTok, consumer magazines, and trade media.

Industry Networking

The Pressday connects brands and media – from newcomers to established players. This is where collaborations begin.

Instant Market Feedback

Gain direct reactions to taste, packaging, and story – straight from key opinion leaders.

Impressions

What Exhibitors Say:

“Exclusive, relevant, and extremely well-attended – we reached audiences that are usually hard to access.”
Nadja Groß, Bauck Mühle

“A great opportunity to showcase our products and gain visibility through stories and articles.”
Ole Müggenburg, Voelkel

“We’re thrilled with the positive response – and already received partnership inquiries during the event.”
Eric Thieme, DUG

“Fantastic location and inspiring guests – it was absolutely worth it for us.”
Birte Stoltenberg, Redefine Meat

“Many thanks for the great event! We received wonderful feedback and are already in touch with several journalists.”
Maja Steinberg, Iglo

“It was such a pleasure – we’ll gladly join again.”
Natalie Wendt, Koro

“A big compliment for the warm atmosphere your team created – so welcoming and familiar.”
Nina Muller, Haferkater

“A perfectly organized and inspiring day – we truly enjoyed it.”
Laura Gosciejewicz, Rügenwalder Mühle

“An outstanding event – everyone agreed. Great vibe, top organization.”
Alexander Kuhlmann, Vivani

“We only received positive feedback and are very happy with the outcome. Thank you for the excellent organization.”
Hong Mai Ho, Punkt PR / Mutti

What Guests Say:

“We enjoyed delicious tastings and discovered some fantastic new products – wonderful event.”
 Albertine Thumm, Essen & Trinken

“Thank you for a great press day. The milk was amazing – I’ve already written a review.”
 Michaela Brosi, Business Insider

“So many passionate brands, lovely people, great mix of guests and influencers – really inspiring!”
 Enya Aßmann, @einzigartigeenya

“I’m impressed – truly a one-of-a-kind event!”
 Magda Tedla, Nutrition Coach

“Thank you for the invitation! So much inspiration – for mind and taste buds.”
 Britta Kröpke, Couch

“Well-presented, informative, and inspiring. I left with lots of ideas and new contacts.”
 Stephanie Clausen, Köstlich kochen & backen

“The Pressday was a win – and a pleasure.”
 Jutta Koch, BioHandel

“Fantastic event. We also shared a story about it on our Eat Smarter Instagram account.”
 Antje Gutberlet, Eat Smarter

“It was fun, everything was delicious. I’ll be back!”
 Vera Czarnetzki, Lecker Online

“Change works best when it’s linked to enjoyment. That’s exactly what the Pressday Plantbased in Hamburg showed – smart communication at its best.”
 Christine Mattauch, Absatzwirtschaft

“So many great story ideas! A truly inspiring event.”
 Klaus Linnenbrügger, TK-Report

Reach – 1st Pressday Plantbased

> 9.5M
Editorial media

817,254
Influencers

183
Story slides

Upcoming Events

Munich – October 21, 2025

11 am – 4 pm

Kustermann, Viktualienmarkt 8, 80331 Munich

Participating brands:
Rapunzel, Voelkel, Juicy Marbles, Taifun Tofu, Zott, Bio Planète, Better Nature, Bio-verde, Complete Organics, Djoon, DUG und Nabio.